Go Blonde with less damage using Olaplex

Do Blondes have more fun? Well they do now!

Going blonde can sometimes be quite damaging for your hair. As stylists we try to reduce the risk of breakage whenever we are lightening a clients’ hair, but there’s only so much you can do since lightening is a chemical process. Bleach is used to lighten hair. The bleach reacts with the melanin in hair, removing the color in an irreversible chemical reaction. The bleach oxidizes the melanin molecule. The melanin is still present, but the oxidized molecule is colorless. However, bleached hair tends to have a pale yellow tint. The yellow color is the natural color of keratin, the structural protein in hair. Also, bleach reacts more readily with the dark eumelanin pigment than with the phaeomelanin, so some gold or red residual color may remain after lightening. Hydrogen peroxide is one of the most common lightening agents. The peroxide is used in an alkaline solution, which opens the hair shaft to allow the peroxide to react with the melanin. This process can be really hard on the hair, sometimes leaving it dry and quite susceptible to breakage.

Introducing a solution: Olaplex

What is Olaplex?

Hair bonds are broken during thermal, mechanical and chemical services. Olaplex is a professional salon system that reconnects broken disulfide sulfur bonds in the hair. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. Essentially this miracle product allows you to get blonder with less damage and can actually improve the condition of your hair over time! Olaplex has been tested on virtually every hair type and it works. Asian, Caucasian, African American, previously chemically processed and virgin.